Problem
Consumers spend more than $100 billion a year on bottled water; that’s about 50 billion individual water bottles—or 1,500 plastic bottles per second going into our landfills! (thewaterproject.org) And with concerns about tap water containing chemical additives and heavy metals, in addition to having a chlorine taste and odor, it’s hard to be a good environmental steward and get great-tasting water at the same time.

Solution
Get tastier water for just pennies per liter while reducing the number of plastic bottles contributed to landfills with the Norwex Water Filtration System.

• Follow the detailed instructions included with your Norwex Water Filtration System. Replace filters every four weeks or when the digital indicator indicates it’s time (approximately 100 fillings).

• Filters should be kept in the sealed Norwex bag and stored in a cool, dry place until you are ready to use them. The shelf life of an unused, packaged filter is indefinite.

• Clean the pitcher and funnel of the Norwex Water Filtration System using Norwex Dishwashing Liquid. Do not use any abrasive cleaning agents or scrubbing sponges, which may leave scratch marks. The pitcher and funnel are dishwasher-safe. Do not wash the lid in the dishwasher or submerge it in water. To clean the lid, wipe it with a damp EnviroCloth®, keeping the filter indicator dry.

• Water can be stored in the water pitcher for 24 hours. Discarded water can be used to water your plants!

• Four-stage filtration process uses exclusive magnesium technology for better-tasting water.
• Filter helps maintain mineral balance and neutral pH.
• Filter helps reduce impurities such as chlorine, copper, cadmium, mercury and lead.
• One filter cleans an amount equivalent to 300 16-oz. water bottles.
• Ideal for cooking and tastier tea and coffee
• Saves you money—more than $300 per month compared to purchasing bottled water
• Saves the environment—using the pitcher can save 3,600 water bottles per year from going into landfills
• The pitcher’s oval design fits easily in most refrigerators.
• Comfort-grip handle makes pouring easy.
• Digital indicator on the lid lets you know when it’s time to replace the filter.
• Easy-fill lid is simple to clean.
• Pitcher and funnel are dishwasher safe.
• Pitcher, funnel and filter are BPA-free.

Drinking Water Is Filtered in 4 Stages:
Stage 1: Particle filtration
Helps ensure clear water that is free of particles.

Stage 2: Ion exchange
The filter contains magnesium-coated resin beads that help reduce limescale, copper, cadmium, lead, mercury and other heavy metals by 95% via an ion exchange process. As water passes through the filter, calcium and other impurities are attracted to the resin beads in the filter and stick to them. Magnesium is then released out into the water.

Stage 3: Activated carbon
In stage 3, water passes through a coconut-based, granular activated carbon, reducing chlorine by up to 90%.

Stage 4: Final filtration
Water passes through a fine mesh filter, ensuring the best-tasting water for you and your f

• If you are cooking with unfiltered tap water, you are susceptible to the same taste issues that you would be from drinking it.
• More than 60 million plastic bottles wind up in landfills and incinerators each day.
• According to Banthebottle.net, the average American uses 167 bottles per year and recycles only 38.
• Roughly 33% of plastic is used once then thrown away.
• Approximately 85% of plastic used is not recycled.
• Plastic negatively impacts more than 700 species of animals and birds.

Why People Drink Bottled Water

• 35% are worried about the quality of tap water
• 35% substitute it for other beverages
• 12% are both worried about water quality and drink water instead of other beverages
• 11% gave other reasons, such as convenience
• 7% say it tastes better than tap water

Source: American Water Works Association Research Foundation, Consumer Attitude Survey on Water Quality Issues

1-year warranty